Privacy Policy

Bulwark ("Bulwark," "we," "us," or "our") provides remodeling, custom home building, development, and related construction services in New Jersey. This Privacy Policy explains what personal information we collect through builtbybulwark.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.

Information We Collect

We collect information in two ways:

• Information you give us directly — for example, your name, phone number, email address, property address, and project details when you request an estimate, call or text us, or otherwise reach out.
• Information collected automatically — when you visit the Site, we (and tools we use, including the Meta Pixel from Facebook/Instagram) may automatically collect device and browser type, pages viewed, referring page, and approximate location based on IP address, for analytics and advertising purposes.

How We Use Your Information

• Respond to your inquiry and provide an estimate or consultation
• Schedule, manage, and communicate with you about a project
• Measure and improve our advertising, including campaigns run through Meta (Facebook/Instagram)
• Maintain records required for licensing, insurance, or legal purposes

How We Share Your Information

We do not sell your personal information. We may share it with service providers who help us operate — such as scheduling, communication, or advertising platforms — solely to provide our services, and only to the extent necessary. We may also disclose information if required by law or to protect our legal rights.

Cookies & Advertising

The Site uses the Meta Pixel to help us understand how visitors interact with our ads and pages. You can control cookies through your browser settings, and you can manage how Meta uses your data for ads through your Facebook ad preferences.

Data Retention

We keep personal information for as long as reasonably necessary to provide our services, maintain business records, and meet legal or contractual obligations.

Your Choices & Data Deletion

You can ask us to delete the personal information we hold about you at any time. See our Data Deletion Instructions for how to submit a request.

Children's Privacy

The Site is intended for adults and is not directed at children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision.